Mitsubishi ‘Adventure Advanced’ Campaign for ASX Takes Off

Mitsubishi Motors describes the ASX as “four wheel ability fused with urban agility” in a new, engaging multi-media advertising campaign. The Mitsubishi “Adventure Advanced” campaign has a clear message: the ASX can keep up with you – even on your most adventurous endeavors.

Mitsubishi 'Adventure Advanced' Campaign
Stateside the ASX is known as the 2015 Mitsubishi Outlander Sport

The Mitsubishi ‘Adventure Advanced’ Campaign was created by Golley Slater, then planned and bought by Manning Gottlieb OMD, and follows the ASX as it keeps up with an “urban canoeist.” Together, the canoeist and the ASX take on urban streets and obstacles. The ASX’s agility and practicality is clear.

According to, Kate Woodward, general manager of communications at Mitsubishi Motors in the UK said, “The ASX crossover is an integral part of our growth plans and as such we needed a theme that increased awareness of this model with a campaign that had impact and standout.  We are delighted with the Advanced Adventure theme and believe it delivers on all fronts.”

The ads will include TV, video, and cinema spots, along with geo-targeted dealership tags to find relevant audiences.

Mike Leeson, managing director at Golley Slater said, “Teaming up with director Keith McCarthy we bring the new sport of urban canoeing to life – slaloming around the streets of Barcelona in extreme fashion. From high-end cinema techniques to Go-Pros stuck on helmets, the excitement was captured from every conceivable angle to create a truly immersive advert.”

If we had to describe this commercial in one word, we’d call it ‘fun.’ In fact, I’m ready to strap on a helmet and get into a canoe with wheels myself. Where does one even find such a contraption?

While the ASX isn’t available in the US (at least not right now), the commercial is a great indication of the kind of sporty, fun, and capable vehicles Mitsubishi prides itself on making. Stop by Bakersfield Mitsubishi today to see our lineup of cars ready to take on the urban jungle, the natural jungle, and everything in between.

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