Mitsubishi is always committed to changing and improving everything about their brand – from technology to the production process to design and more. Part of these improvements is the Mitsubishi Drive@earth program, which, strikes to reduce the brand’s impact on the environment in a variety of different ways. Whether that involves making electric cars, producing traditional cars in more eco-friendly ways, or reaching out to local communities to volunteer, Mitsubishi is doing its part to save the world.
Mitsubishi recently introduced the i-MiEV, a new zero emissions electric vehicle packed with tons of new tech. There’s also a recent concept car from the automaker, the PX-MiEV, which makes use of a brand-new plug-in hybrid system developed by Mitsubishi. In addition to these developments, Mitsubishi participates in a variety of activities around the world to assist in improving the environment.
The Mitsubishi Drive@earth program gets its name from two different meanings – a focus on the overlap between driving and environmental issues, and the ways in which the many landscapes Earth has to offer can be explored through driving. The program was a natural evolution of Mitsubishi’s “Step Up 2010” plan that expressed a deeper concern from the environment and a desire to help reduce the brand’s impact in any way that it could.