Currently, Mitsubishi splits its efforts between making both sedans and SUVs. However, the brand has decided to stop making sedans and drill deep on its great SUV lineup alone. The next-generation Lancer was already surrounded by question marks before the announcement, so the news doesn’t come as a complete shock.
The company’s focus on SUVs means they will not make new versions of the Lancer—or any other sedan—for the foreseeable future. Instead, they’ll focus on bolstering their SUV lineup. It’s a smart choice, too, since the SUV/crossover market has never been more wide open than it is right now. Everyone seems to want an SUV with great capability and efficiency.
Mitsubishi’s new brand direction will allow them to focus on giving their customers exactly what they want, then—better performance, greater capability, and more options on the SUV market. It’s already starting with the new 2016 Mitsubishi Outlander, which also comes in Sport and Plug-In Hybrid models. Come see us at Bakersfield Mitsubishi to learn more about our SUVs today!